It seems like there are new platforms popping up all the time. The newest trending platform being Parler (pronounced par-lay; not to be confused with the dating app Parlor). With all of these social platforms out there, how do you know which platforms your company should be using to push out your awesome content through...
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5 Benefits of Hiring a Marketing Agency vs. an In-House Marketing Team
The ever-changing digital landscape offers a myriad of marketing options to businesses. From marketing agencies and freelancers to building your own in-house marketing team, organizations have more choices than ever before, particularly when it comes to online marketing. As your business flourishes, you’ll need to reflect on how the company’s marketing endeavors will be handled,...
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Optimizing Your Facebook Business Page
There are over 2.6 billion monthly active users on Facebook… does your company have a Facebook business page? With over 2.6 billion users, can your business afford to NOT be on Facebook? Building a business page on the popular social media platform is a great way to reach new potential customers – for free. That’s...
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Expanding Your Reach Through Google Image Search
Google is releasing an update to the Google Image Search which will create a new way for website owners to drive traffic to their website through images. Have we piqued your interest yet? That’s right, Google is adding more context to images that appear in the Google Image search results, presenting a new opportunity to...
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Making Facebook Collections Work for Your Business
Have you ever seen a recipe, a funny photo, an article you want to read but just don’t have the time on Facebook and wished you could save it for later? Well, you actually can. Turns out not many people know about this function, but users have the ability to go in and create Facebook...
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How NOT to Kill Your SEO When Rebranding Your Company
Whatever reason you’ve decided to rebrand your company, it’s never just as simple as just doing it. Quite a bit goes into rebranding and too often, SEO is often under accounted for. Where exactly does SEO fit into rebranding? The last thing you want is to have worked so hard at SEO only to lose...
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Social Media Updates Your Company Should Know About
If you’ve been paying attention to the news these last few weeks you’ve seen some pretty big shifts in social media. New platforms, high profile accounts being hacked, spying, updates and more. That’s a lot! Here’s a brief overview of what’s going on with social media and how it may impact your company. Here’s what...
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What is NAP and Why is it Important to SEO?
No, it’s not a nap as much as we all probably wish it was. (Maybe it’s just me wishing for a nap) There are a lot of marketing acronyms out there and if you’re not in the marketing industry, they may not make a whole lot of sense. Let’s dig a bit deeper here. Before...
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Local SEO – How to Integrate It Into Your Marketing Practices
Search Engine Optimization or SEO has been both the bane and highlight of digital marketers’ existence for years. While some thought it to be a dead and outdated marketing practice, it turned out to be very effective – just with a few meticulous tweaks, particularly local SEO. One of the ways marketers up their SEO...
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Free Business Promotions in Google Maps
You read that right… Google is offering businesses the ability to promote their business for FREE on Google Maps. This is big, though there are stipulations. As a way of offering assistance to small businesses that are in the process of reopening after the COVID-19 lockdown, Google is offering promoted pins to smart campaign advertisers...
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