According to Statista, there were over 4.26 billion social media users in 2021, and that figure is expected to reach around six billion worldwide by 2027. As a result, social media presence can be one of the most important factors in driving business growth. By maintaining a good social media presence, you’ll not only build your brand but also foster relationships with both existing and potential customers.

Know Your Target Audience

Even though there are billions of people using social media, not all of them are your target audience. No matter how hard you work on your social media marketing, it’s a waste of time and effort if it is presented to the wrong audience.

Defining your target audience will enable you to develop a tone of voice that truly connects to your target audience. Knowing who your target audience is will help you focus your marketing efforts and ensure that your message is more consistent, allowing you to develop deeper relationships with clients and enhance your social media presence.

Choose the Right Social Media Platforms

After determining who your target audience is, you must choose the best social media platform to share your message and establish connections with them. There are numerous social media platforms, and different audiences use different ones. As a result, you can choose which particular social media network you can focus on and strongly establish your presence based on your target audience.

In general, the following is true:

• Facebook and Instagram: For building connections and generating leads
  
• LinkedIn: Audience and business networking for both B2B and B2C
  
• Pinterest: Ideal for improving online presence through appealing visuals
  
• Twitter: Ideal to connect to audiences that are under 50 years old who need to stay on top of time-sensitive information
  
• TikTok, YouTube, and Snapchat: Ideal for establishing a connection with viewers who enjoy videos, images, and music

Interact With Your Audience

One of the best ways to keep up and enhance your social media presence is to regularly interact with your audience. This will demonstrate to your viewers that you are a real person who values the opinions of others. Respond to comments, messages, chats, and other forms of audience communication to engage them in conversation.

Post Customized Content

Keep your audience engaged by creating and posting content that is customized and tailored to meet their needs. This can be accomplished through publishing high-quality blogs, uploading pictures and videos, sharing links, or other content that will benefit your audience.

Knowing who your target audience is will make it simpler for you to identify their wants and needs and provide excellent content that will satisfy those demands. For example, your audience can be looking for information or answers; providing it to them through your social media content will greatly improve your online presence.

Work With a Top-Ranked Social Media Management Company

To significantly improve your social media presence, you can work with a trusted and top-ranked social media management company that is knowledgeable and well-versed in the marketing industry.

Pendragon Consulting LLC is a leading full-service marketing agency in Pennsylvania. We specialize in expanding your brand’s online presence and attracting new clients to your company. Based on your company’s objectives and goals, our approach to digital marketing tactics emphasizes your company’s distinctive identity.