As a business owner, you know just how important lead generation is. Your company needs leads in order to secure new business and keep your company moving forward. So today, we’re going to take a look at some of the most frequently asked questions pertaining to leads and lead conversion strategies. SalesGig, experts in lead...
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What is Remarketing in Digital Marketing?
We live in an age where digital marketing holds a lot of significance in the success of a business or a brand. It encompasses all marketing endeavors that use the internet and involves social media, search engines, websites, etc. Remarketing can help bring traffic back for a higher chance of conversion. If you want your...
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Advertisers Rejoice: Facebook Removes the 20% Text Limit on Ad Images
Facebook has had a long-standing rule that the images contained in your Facebook Ads should have less than 20 percent text in them. Much to the frustration of advertisers, ads were routinely rejected as a result of this long-standing rule. To help advertisers overcome this obstacle, Facebook had created a tool in which advertisers could...
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Marketing Tips for Authors
As a recently published author, I was surprised at just how involved and different marketing for authors is from traditional B2B and B2C markets. For authors who are self-publishing and/or just starting out, here are some resources to help you along the way. Six Steps to Publishing Your Book 1. Write your book. 2. Get...
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Google’s New Page Experience Signal: How Will It Affect Your SEO
Google has announced to roll out a search algorithm update by 2021. Google’s new ‘Page Experience Signal’ ranking factor comprises numerous metrics from Google’s new Core Web Vitals report data to metrics like web safety, interstitials, and mobile-friendliness. According to Google’s Webmaster Central Blog, page experience is to be assimilated as a new, accumulated ranking...
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Rank Higher and Increase Traffic to Your Website with SEO
Over the last few weeks, I’ve found several business owners that asked for some advice or that I’ve offered it to. Here’s the thing, as a business owner it may be tempting to view everyone as your competition, but in all reality, they’re not. This mentality prevents people from providing assistance to other business owners...
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Facebook Advertising Hit Hard: Apple iOS14 & CCPA in July
It looks like the year 2020 has something in store for everyone, including Facebook, and unfortunately, it is not for the best. The early effects of the CCPA roll-out have already wreaked havoc for Facebook ad buyers. To make it worse, Apple’s soon to launch iOS14 involves a new feature that will allow users to...
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Team Pendragon Supports St. Jude
It takes a village… At Pendragon Consulting, we believe that it is together, as a community, that we can overcome challenges. We strive to be upstanding members of our community, giving back to those in need. From donations to local schools to mentoring and community outreach, Team Pendragon is fully committed to doing our part...
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Pendragon Consulting Shows Strong History of Project Success
Have you been looking for new, interesting ways to support small businesses in your community and beyond? If so, read on, because Pendragon has the solution for you. Here at Pendragon Consulting, we’ve spent the last few months looking for the best ways to show our favorite small businesses our appreciation, because we know just...
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Recovering from a Google My Business Suspension
These days, almost all businesses are listed on Google My Business (GMB). If you’re not listed on GMB, I’d like to ask – who failed you? It’s never too late, so get on it!! While there’s always a possibility of a Google My Business suspension, it’s not as likely and there are ways to recover...
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