P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Marketing Tips for Authors

HomeMarketingStrategiesMarketing Tips for Authors
20OctMarketing Tips for Authors

As a recently published author, I was surprised at just how involved and different marketing for authors is from traditional B2B and B2C markets. For authors who are self-publishing and/or just starting out, here are some resources to help you along the way.

Six Steps to Publishing Your Book

1. Write your book.

2. Get your book professionally edited.

3. Have your book professionally formatted.

4. Get your cover designed professionally – it’s worth it and some advertising venues want to know that you’ve had it professionally designed and not just hired some rando on Fiverr or somewhere else. (Disclaimer: aside from book covers/editing, I actually love Fiverr.)

5. Determine your publishing venue.

a. Amazon KDP

b. Barnes and Noble

c. Book Baby

d. IngramSpark

e. Etc.

6. Marketing, marketing, marketing!

Recommended Author Services:

Cutting Edge Studio

Black Bee Media

100 Covers

How to Market Your Book

Marketing for authors/books is a bit different from normal advertising. Keep in mind that what works for one author or genre may not work for you. You’ll need to explore and test which ones may benefit you/your book.

  • Keyword and category research (to help your book get found – for Amazon at least)
  • Industry influencers (think social media and podcasts)
  • Promotional companies (<- click that link to discover a large list of advertising opportunities)
  • AMS ads (Amazon)
  • Facebook ads (linking to your book on Amazon, BN, etc.)
  • Google Ads
  • Bookbub ads

Key to Success

One of the biggest keys to success whether you’re looking to build your business or become a career author is to create a landing page. Offer a free resource (can be just a page or two of valuable information) on your landing page in exchange for their contact information. Use their contact information to build your email list.  Boom. You’ve just secured some leads for your sales funnel.

If you’re curious what a landing page might look like, check out my landing page for my latest book:


The Beginner's Guide to Facebook Advertising

Everyone wants to believe that their book is going to make them the next J.K. Rowling, but without doing things the right way AND a hefty bit of marketing, no one will even know your book exists. You need to get your name out there, get your book out there and build on that. Being a bestseller means hard work, but if you’re willing to put the work in, you may just be the next J.K. Rowling.

This article is not meant to be an all-inclusive article, but rather just a snippet to get you started. Self-Publishing School is an amazing place to get educated, work with a coach and best of all, engage with peers who are in the same position as you.

Leave a reply

Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.

Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.

Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.

Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.

Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.

Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.

Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.

Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.

Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

© 2023 All rights reserved. Website design by Pendragon Consulting.

Scroll to top