Should you outsource your search engine optimization (SEO) needs to an agency? This is a common question among companies — especially startups when they’re still faced with financial constraints. Some managers tend to prefer employing SEO strategies on their own, not knowing that what they’re doing is actually ineffective and wasteful of resources. There are...
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Ways To Improve Your Social Media Presence
According to Statista, there were over 4.26 billion social media users in 2021, and that figure is expected to reach around six billion worldwide by 2027. As a result, social media presence can be one of the most important factors in driving business growth. By maintaining a good social media presence, you’ll not only build...
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Benefits of Hiring a Social Media Management Company
When you hear about social media management companies, you might think they are something only big businesses need. After all, they can afford to hire an extra person to handle their social media accounts. However, all business types can benefit from hiring social media management companies, even small businesses. 1. Constant Presence One of the...
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Organic Search vs. Paid Search
Search engines have transformed the ways in which consumers look for products and services. In fact, 93% of online transactions begin with these platforms, particularly Google. There are two great ways to capture audiences from such sites: search engine optimization and paid ads. Both strategies have distinct advantages for different marketing goals. Our marketing experts...
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The Importance of Digital Marketing: Why Your Business Needs It
In the world of online, digital marketing is a whole new world. It ushered in an era of selling goods and services via the Internet. The value of digital marketing has become different, and is crucial for all businesses. It is an integral part of what a company is to its customers. Today, it is...
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What Does an SEO Company Do?
Partnering with an experienced SEO company can help you position your website on the top spot of search engines. This company should be giving reports, answering your questions, and getting a lot of work done. There is a lot that an SEO company can do. The SEO process requires a lot of research and takes...
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Facebook Rebrand to Meta: Here’s What You Need to Know
Last year, during Connect 2021 on October 28, Facebook CEO Mark Zuckerberg surprised the world by announcing a company rebranding. Since that day, Facebook Inc. has rebranded as Meta Platforms, Inc. It has now been almost five months since the rebranding. However, a lot of people are still unsure or confused about the reason behind...
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5 Methods to Stop Social Media Marketing Disaster
How often do you use social media in a day? There is no count to it. You might be running a social media platform for your business like you use social media for your personal use. After reading this blog, you will know that it is a completely different ball game. It becomes more challenging...
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Basics of Digital Marketing for Beginners
Digital Marketing If you ever saw an ad on TV, billboard, or pamphlets, you might have the slightest idea of what marketing is. In simple terms, promoting a business or product is called Marketing. Back in the old days, we had a different way of marketing which does not involve the Internet. With passing time,...
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Tips for Optimizing Your LinkedIn Company Page in 2022
LinkedIn has been a go-to for professionals to make connections and explore career opportunities. It’s also a great place to promote the company and find potential clients. Optimizing your LinkedIn company page greatly helps in strengthening your professional brand. As LinkedIn becomes more and more of an integral part of social media marketing, it is...
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