P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Basics of Digital Marketing for Beginners

HomeDigital MarketingBasics of Digital Marketing for Beginners

Digital Marketing

If you ever saw an ad on TV, billboard, or pamphlets, you might have the slightest idea of what marketing is. In simple terms, promoting a business or product is called Marketing. Back in the old days, we had a different way of marketing which does not involve the Internet. With passing time, technology has changed a lot, and so does marketing. Any marketing using the Internet comes under the banner of digital marketing services. Sometimes it’s not that simple. Do not worry; we will guide you and make it easy. We are a leading digital marketing company that offers various digital advertising services.


What is Digital Marketing?

Have you ever seen Ads while playing your favorite videos on YouTube? Well, that’s one example of digital marketing. It is known as online marketing, involving the Internet and digital devices. It is a way to connect with your potential customers. Any marketing done on social media platforms like YouTube, Facebook, Instagram, etc., comes under digital marketing. We use Billboards for displaying physical ads. Similarly, we use the Internet and social media to display digital ads to the intended audience.

Digital marketing can be confusing and time consuming. Save yourself some stress and time by partnering with Pendragon Consulting and let us help take your digital marketing strategy to the next level. Get in touch with us today by sending a direct message via our website or by calling 443-343-2313. Let’s get started!

Who needs Digital Marketing?

Suppose you own a business. Do you need Digital Marketing? Well, it ultimately depends on you. You want to expand your company/business and increase its revenue. Instead of distributing pamphlets to create awareness, you can run social media ads, saving you resources since people are addicted to social media. Depending on your business/product’s nature and geographical location, you opt for a digital marketing strategy. Various agencies offer multiple digital marketing services depending on your business needs. Pendragon consulting, a leading digital marketing agency, provides numerous digital advertising services to grow your business. Check out this link to know more about our services.

Future of Digital Marketing

Emerging technology has eliminated many jobs and platforms and provided new opportunities full of growth. Digital marketing is simply a result of the shifting technology. It is entirely safe to say that digital marketing is future-proof. It’s an evolving technology that changes with time rather than dying. The same principle applies to a business offering digital marketing services. So as a digital marketing agency, one has to be adaptable to emerging technologies. And we at Pendragon Consulting LLC are proud to be a digital marketing company that follows this trend and has an innovative mindset regarding our customer’s problems.

Components of Digital Marketing

There are various components under the umbrella of digital marketing, but we will discuss the most frequently used ones. The most significant parts are:

  • Content Marketing

It is the creation and distribution of content to potential customers. Content can be anything like website content, social media posts, blogs, videos, emails, and much more.

  • PPC (Pay Per Click)

In this module, an advertiser pays a fee each time users click on their ads. In simple terms, it’s a way to buy traffic for your website rather than generating organically. Hence PPC is a powerful tool for brand awareness.

  • Email Marketing

Ever received an eye-capturing email from any service provider? Well, that is called Email marketing. It is the process of commercially sending a message to a group of people who are potential customers.

  • Search Engine Optimization (SEO)

When we are confused, we google it. Anyone providing the best authentic solution to our confusion ranks up in the Google search engine. SEO is all about improving website ranking in the search engine.   

  • Social Media Marketing

It refers to using a social media platform for marketing a company’s product or service. Social media marketing allows you to connect with new customers and engage with existing customers.

Components of Digital Marketing

Tools for Digital Marketing

A digital marketing company or anyone offering digital advertising services may use various tools. There are tons of digital marketing tools, but the most prominent are:

  • Google Keyword Planner

It assists you in your keyword research journey for your search campaigns. The best part is that it’s a free tool by Google.

  • Google Analytics

It is a powerful tool for analyzing how the audience engages with your website. Digital marketers use it for identifying patterns and trends of user interaction with your website. It is a free tool by Google.

  • Google Search Console

It monitors the health of your website when it comes to its indexing and fixes technical errors. It is also a free tool by Google.

  • Other Tools

Ahrefs, SEMrush, GTmetrix, and Moz are examples of other prominent digital marketing tools.

Role of Emerging Technology in Digital Marketing

How we are experiencing the rise of artificial intelligence. It has made our life more accessible and convenient. And over time, it has completely evolved and is still in process. Big companies like Microsoft or Google are at the forefront of Artificial Intelligence usage. For example, neural matching is a part of Google’s search engine ranking algorithm. It assists Google in ranking search results. Neural matching is an AI algorithm.


How people and businesses are connected using digital marketing?

As we have discussed the role of Artificial intelligence in digital marketing, its emergence and evolution have changed the digital marketing landscape. The AI algorithms track your habits and behavior using social media platforms. Then you are suggested products or content as per your interest. In this way, people see products and content related to their seeking. It helps businesses find their potential customer without wasting any resources. With the emergence of technology, digital marketing has become vital in the business-to-business sector.

With the growth of this domain, there are plenty of organizations offering digital marketing services. We always take pride in the fact that we are a leading digital marketing company that offers multiple digital marketing solutions. Our passion for research enables us to create a strategy that will generate phenomenal results. Check our testimonials to know more about our work.


Digital marketing is indeed a vast landscape and to master it as an individual is an arduous process that takes time. Any company offering digital advertising services has a variety of expert individuals. Digital marketing as a career option is a future-proof field that can be very lucrative if one is interested. Being aware of the digital marketing landscape will help you grow your business.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.

Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.

Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.

Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.

Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.

Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.

Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.

Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.

Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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