P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

What Does an SEO Company Do?

HomeSEOWhat Does an SEO Company Do?
24MarWhat Does An SEO Company Do?

Partnering with an experienced SEO company can help you position your website on the top spot of search engines. This company should be giving reports, answering your questions, and getting a lot of work done. There is a lot that an SEO company can do.

The SEO process requires a lot of research and takes time to create a valuable site. SEO is a long-term investment and a plan that takes patience to implement. To assure that your consumers can always visit your website, you need to understand what your SEO agency is doing.

What is SEO?

The ultimate aim of search engines is to offer good results for customers, and they employ algorithms to examine websites to identify the most incredible possible match for a particular query. Creating a website appealing to search engines is known as SEO or search engine optimization. High-quality content and well-optimized backend feature boost a site’s attractiveness in the eyes of search engines and potential customers. When a search engine discovers a site containing valuable content, it is more likely to include it in the search result for a specific query.

Now you have understood the basics about SEO, and know what you are trying to achieve, let’s get into what we can do and make it happen.

Monitoring the Algorithm

Algorithms play an essential role in SEO, and you understand the SEO better with the algorithms. Google and other search engines keep the intricacies a secret and rarely release their internal dynamics. Experienced SEO companies investigate how search engines react to various websites to understand better how the algorithms work.

The better you learn about the algorithm’s behavior, the more effective you can improve a site and make sure it gets included on the result page. It means staying updated with the industry standards and testing and revamping to ensure everything is running optimally.

Getting Started

Before an SEO company can develop a plan to help your site perform, it must first acquire a thorough understanding of your current situation and the current state of your industry. The following are some of the concerns an SEO will want to address:

  • How does your exciting website perform?
  • What are the applicable keywords for your company and your business?
  • Does your website have unique title tags and meta descriptions? Is your site user-friendly?
  • What sites are you linking to, and what sites link back to yours?

We assess the competitors after knowing everything there is to know about your website. We need to identify what your competitors are doing well and what they overlook because this information could help your site stand out. There are also specific requirements and guidelines within an industry, and it’s critical to make sure your site follows them.

SEO Services

Your SEO agency will build a specific strategy to assist your site rank when all the research has been completed. This method will target areas that need improvement to produce a well-rounded, effective, and user-friendly website (and search engines). A complex plan is likely to be implemented, and it could comprise the following elements:

Keyword Research

Keywords are possibly the most well-known part of SEO, and with good reason: they are essential for SEO. Keywords match with search terms that people are likely to use, and they inform search engines about the content of a page.

An SEO agency will research all relevant keywords for your products or services and assess how challenging they will be to rank for. It might be worthwhile to pursue those complicated terms if they turn out to be the most profitable.

Unique Content Creation

Customers come to a website that offers valuable information about the products and services and helpful and relevant suggestions. Good content drives sales by converting visitors into customers and demonstrating to search engines that your site has real value to offer.

Having an SEO agency by your side can optimize the website content and offer a fast stream of new content relevant to your products.

Mobile Experience

Your websites should deliver a good experience on any device, but the most traffic comes from mobile. Your SEO company can ensure that your site can accommodate mobile users and ensure they have a positive experience.

Load Time

Even the most patient individual will abandon a website if it takes too long to load. Users will leave if your site is sluggish or too long to load, which search engines will detect. Experienced SEOs know where to look for adjustments to speed up your website and help it load quickly enough for your visitors to stay.


Metadata is data about content. This data is stored on the backend of websites. It aids search results in understanding what is going on there. Your planners will take advantage of this chance to make your collection more appealing to users and search engines. Metadata enables search engines to discover suitable sites depending on a search engine, so reap its benefits.

On-Going Process

You don’t have to miss this part, it can take days and months to get the results of an SEO plan, but this doesn’t prove that your company isn’t doing anything. The whole process goes on. The data will be compiled as search engines and customers interact with your website, and there is a lot of work when the first wave of data comes in.

“Clickthrough rates” and “session duration” give more insight into how customers interact with your website, and it is a chance to fine-tune everything further to better connect with your users. There is always a space to improve and grow, and other sites look to overtake your spot. Adjusting and keeping up with your SEO plan is crucial. SEO updates always, but some elements stay relatively consistent, but the search engines update their algorithms daily.

The Bottom Line

An experienced SEO company like Pendragon Consulting stays current with new updates and is ready to adjust your strategy accordingly. We can create, implement, and monitor your company’s SEO strategy, even if you don’t know how to do it and have no experience. We can handle all your SEO concerns, so you can now focus on what you do the best while we can take care of the new leads coming into your optimized site. 


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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.

Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.

Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.

Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.

Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.

Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.

Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.

Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.

Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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