In today’s crowded online environment, it’s crucial to stand out from the rest. However, there may be cases where your website will not be visible on Google to your buyers and potential customers. Your target market is out there, but they may not be able to discover you amongst the other firms in your industry. People will understand more about your company and decide if they want to transact with you online or in-person if you have adequate search visibility.

This article will cover why your business is not showing up on Google and what you can do to address the situation. If you’re having problems with visibility on Google, keep reading!

Your Google My Business (Now known as Google Business Profile) Account Isn’t Verified

To begin, go to GMB and create your listing. It’s a free service that gives you control over how the world’s most popular search engine views your company. Include your hours, website, address, and images. GMB works in tandem with Google Maps, and when you enter your location information on this platform, it will instantly produce directions for local searches or people looking for your business online.

However, creating a GMB account isn’t sufficient to get a good ranking and show up in search results. Verifying your business is the next step in improving your chances of appearing on Google Maps. A GMB listing can be verified via mail, email, or phone. Verifying instantly or by bulk is also available to some firms.

Your Website’s Search Engine Optimization Is Lacking

Your company’s visibility on Google Maps and Search might also be influenced by your website. The content you publish on your site will inform Google about who you are and what services you offer, as well as assist you in establishing a presence in your area. You may be hurting your opportunities of ranking if your website isn’t Google-friendly.

To fix this, verify if Google Search Console has crawled and added your website. Use Google’s URL Inspection Tool to re-crawl your page if you’ve just made modifications to your site. Ensure that your website has all of the essential features, such as an informative homepage, and set up a regular schedule for updating and managing your content.

Google Rankings Aren’t Working For You

Businesses are ranked by Google according to their importance, click-through rate (CTR), and location. However, if you want to rank locally, Google will consider relevance, distance, and prominence when determining your rank. If your company meets all of Google’s standards, it will rise in the rankings, making it more visible to customers.

The Bottom Line

It’s essential to stand out in today’s overcrowded digital landscape. As such, a website that is visible on Google is a must. This article has explored some of the reasons why your business is not showing up on Google. As PA SEO Experts, we do our best to help companies with their Google search visibility. If you have any questions or concerns, contact Pendragon Consulting today!