Updated: Jan 6
Have you been looking for new, interesting ways to support small businesses in your community and beyond? If so, read on, because we have the solution for you.
Here at Pendragon Consulting, we’ve spent the last few months looking for the best ways to show our favorite small businesses our appreciation, because we know just how important they are to our local and global economy.
When we first considered leaving online reviews, we were skeptical at first about the benefits they could really have. But the more we looked, the more impactful we realized they were. Not convinced? Let us show you.
Free Marketing for Smaller Budgets
If you’re anything like us, you have a favorite local café, restaurant, or bookstore. It probably won’t surprise you to learn that most of those mom ‘n’ pop shops don’t always have huge amounts of money to spend on marketing.
With low budgets, local spots can often have trouble competing with established chains when it comes to advertising. Luckily, consumers these days don’t just rely on marketing when they choose where to buy. In fact, 91% trust online reviews to help them make their decisions.
That means your online review can make a big difference when it comes to encouraging customers to visit small businesses. If you’re looking for a fast, free way to support one in your neighborhood — or even across the world — consider leaving an online review.
A small business's reputation (or lack thereof) can make or break them - especially in times of uncertainty.
Easy and Safe
Amid COVID-19 lockdowns, it can be hard to know how to support a small business in your community. With everyone’s health in mind, leaving an online review doesn’t just make sense from a marketing perspective, it also keeps people safe.
Not to mention, leaving an online review is just about the easiest (and cheapest) way to show you care.
A Versatile Solution
While Yelp, TripAdvisor, and Google are probably what come to mind when the average person thinks of an online review platform, leaving feedback for a small business doesn’t just mean leaving B2C feedback.