P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Optimizing Local SEO for Multiple Locations

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23AprOptimizing Local SEO for Multiple Locations

Understanding how local SEO works for multiple locations can be hard for any business owner. Whether you’re running a local chain that has presence in a few nearby cities or a global enterprise that stands firm in several continents, visibility is vital.

It’s worth the effort it takes!

Research tells us that if a customer spots a relevant store within their vicinity, they visit it on the same day 5 times out of 10 (source: HubSpot). There are several other facts we can list that’ll tell you the importance of optimizing local SEO for multiple locations.

But instead, we’re going to focus on the how.

Here’s a brief guide by Pendragon Consulting, LLC.

Step One: Web Pages Based on Location

It’s likely that a business that operates in 2021 has a website. If it doesn’t, it definitely should! However, you should also dedicate specific pages on your website to specific locations. If you place all of the relevant business information on to one page, you aren’t going to do too well in the SEO department.

Ensure that every page for a location is not identical. But some details will go on every page.

For instance:

· The business name, phone number, and address

· Content that is specific for that location

· Google map which tells the exact location

Meta descriptions with relevant keywords are essential too.

Step Two: Make Full Use of Google My Business

Once you’ve created individual URLs for every location you’re operating in, you can then create different Google My Business listings for every location. Once you’ve created the listings, you can then link each specific listing to a location-based URL so the customers around are instantly directed to the relevant web page.

To do this in the right way, you’ll have to:

· Wait for every location to be verified (can take a week)

· Write the operational hours for every location

· Include location-specific photos

· Put every location into the same category (gym, bowling alley, restaurant, etc.)

Step Three: Ask for Reviews

Even though reviews are specifically important for any business, location-specific reviews play a huge role. Once you have a Google My Business listing, encourage your visitors to post reviews. The star ratings you get and the comments left by other users are shown on your listing so other customers can see them.

The more positive reviews you have, the higher chance you’ll have of attracting prospective customers to a location!

Combine All Local SEO Optimization Steps Together

When you combine all of these steps together, you’ll start to see results in due time. However, it’s imperative you remember that it can take time for things to start moving. You’re not going to see success overnight. However, if you diligently ask for reviews and build an online presence on each location effectively, your online presence will be hard to beat!

Still confused? There’s no cause for worry!

Pennsylvania SEO Services Agency

Pendragon Consulting, LLC  is a full-service digital marketing agency based out of Pennsylvania that can optimize your local SEO for multiple locations. To get started, call us today on 443-343-2313 or click here to fill out a form.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.

Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.

Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.

Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.

Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.

Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.

Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.

Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.

Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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