There are almost 40,000 search inquiries typed into Google each second. These add up to 1.2 trillion searches annually, or 3.5 billion searched in a day. If your business’s traffic is generated online via search engines like Google, then you, my friend, have fierce competition to deal with. As there is a myriad of searches...

As marketing has evolved over the years, so too has the language that marketers use. They are all guilty of tossing around acronyms and jargon that often leave the readers confused. And if we are completely honest, many marketers are probably confused about what specific acronyms and terms mean half the time! If you’re asking...

We live in an age where digital marketing holds a lot of significance in the success of a business or a brand. It encompasses all marketing endeavors that use the internet and involves social media, search engines, websites, etc. Remarketing can help bring traffic back for a higher chance of conversion. If you want your...

Google has announced to roll out a search algorithm update by 2021. Google’s new ‘Page Experience Signal’ ranking factor comprises numerous metrics from Google’s new Core Web Vitals report data to metrics like web safety, interstitials, and mobile-friendliness. According to Google’s Webmaster Central Blog, page experience is to be assimilated as a new, accumulated ranking...

Over the last few weeks, I’ve found several business owners that asked for some advice or that I’ve offered it to. Here’s the thing, as a business owner it may be tempting to view everyone as your competition, but in all reality, they’re not. This mentality prevents people from providing assistance to other business owners...