As an individual, you might think of social media as a place to socialize and blow off steam, or maybe chat up friends, and post pictures of your latest vacation. That’s all well and good, but as a business, social media marketing is an important chance to not only reach out to potential customers, but...
Read moreWhat is SEO and Why Does it Matter?
Everybody is talking about SEO these days, but what exactly does it mean, and what elements are included? Let’s start with the basics. SEO stands for Search Engine Optimization. SEO is the act of optimizing your website so that it can be found when somebody searches Google or other search engines for your company or...
Read moreDefining Your Target Audience and Why It Matters
“Why do I need to define a target audience?” The answer is simple. In order to lead a successful marketing campaign, you have to understand who you’re marketing to. Knowing who your target audience is can help determine where the best place to market to them is, and knowing this could save you big bucks!...
Read moreThe Power of Reviews: How to Leverage Them to Benefit Your Business
Whenever I meet with clients we always talk about reviews. In this day and age, reviews can make or break your business. It’s not just bad reviews that can damage your business’ reputation, it’s a lack of reviews, a lack of recent reviews, or even how you choose to respond (or not to respond) to...
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