Shopping online was already vital for consumers before the COVID-19 pandemic hit, but the global pandemic increased the speed at which companies needed to improve the online buying experience for their clients and customers.

Google search is the first step for many customers who are looking for a business or product, and if your business’ website doesn’t turn up in their search results, those customers may never find your product or service. Similarly, the increasing reach of social media platforms like Facebook and Instagram provides tremendous advertising opportunities, but you need to know how to reach the right audience.

Unfortunately, many business owners don’t have the time and skillset to effectively grow their online brands. When you’re running a business, you have many different demands on your time, meaning you can’t devote the necessary effort to growing and maintaining your website, social media accounts, and search ranking. But failing to adapt to a changing commercial environment can be a death sentence for any business.

If you’re looking to improve your business’ online presence but don’t know where or how to start, it’s time to talk to an expert. Pendragon Consulting is a results-driven, research-focused digital marketing agency offering a full suite of services to grow your business’ online reach. We can handle any and all of your business’ digital marketing needs, from social media advertising and blog writing to website audits and search engine optimization.

Our team has already helped many businesses reach their digital marketing goals, and we wanted to share one of our biggest recent success stories: AlgenAir. Keep reading to see how we helped this company expand their online brand, including nearly doubling the company’s clicks and impressions on their website.