Why Your Website Needs to Build Links

Ever tried link building for your website?

Why Your Website Needs to Build Links

Whether you have a brand-new website or one that has been on the web for decades, you should understand the importance of link building and why your website needs quality links to thrive online.

The world of digital marketing, SEO and link building is always changing, and it is now more important than ever to build high quality links for your website in order to compete on the online market.

Let's discuss what link building is, why it is important for SEO and why your website needs to build links.

What Is Link Building?

Link building is simply the practice of acquiring links from other websites that lead to your website. The main goal is to secure links, or hyperlinks, from other websites that promote your website and link it on their page. This brings in their online traffic to your website, among other things.

Why Is Link Building Important for SEO?

Link building is important for SEO because search engines like Google use these links for two main reasons. Firstly, to discover new websites and secondly, to determine how well your webpage ranks among others.

Both of these factors help your webpage rank on search engine results pages (SERP). The higher your rank, the higher up your webpage is visible in organic results and the increased online traffic you get from search engines.

Getting visibility, ranking high and increasing traffic are all good for any website, business or brand. Building quality links from relevant websites that rank higher than yours will signal to search engines that you have a credible and interesting website which search engine users will appreciate.

Why Your Website Needs to Build Links

Apart from ranking higher on SERP, there are other reasons your website needs to build links - high quality links from relevant high-ranking websites in particular.

· Building Long-Term Relations

Link building involves outreach to other websites in your field and convinces them to promote your page or website through links. During this process, you are not only building links, but you are actively building a long-term relationship with other websites that are relevant to your field.

· Referral Traffic

When you secure a link from a relevant high-ranking website, you will start to receive relevant traffic to your website from theirs. This will increase your traffic and bring subsequent sales because the website and its traffic are relevant to your field.

· Recognition & Brand

Building quality links can establish your website as an authority in your field and give you recognition as an expert, which is excellent for long term brand building. As an authority, customers find it easier to take your advice or purchase your products and services.


Link building is an excellent way to increase traffic, rank, authority, recognition, brand and sales. Always remember that while link building to your website is great, you must offer something specific or unique that is worth linking to.

Having valuable content or tools on your website that are link worthy make your link building campaigns and efforts even more beneficial and successful.

If you're ready to take your website to the next level and outrank your competition, Pendragon Consulting is a Baltimore SEO company that can help do just that. As a top-rated SEO agency, we proudly serve clients in Baltimore, Annapolis, Hagerstown, Chambersburg, Gettysburg and beyond. Get in touch today and let's work together to create a plan to help you achieve your desired results.

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