Even though digital marketing has played a vital role in the growth of businesses all around the world, its importance grew fourfold come 2020. We think it's safe to say that the last year was from what we like to call conventional. Because of COVID-19, internet usage around the world increased by 70%!
But even though lockdowns all across the world have now started to ease, people are still spending the same amount of time on the internet. But the sad bit is that 75% of search engine users never go beyond the first search engine results page (SERP).
Here's an introduction to the Google 3-pack by Beginner's Guide to Marketing and Pendragon Consulting.
What Is the Google 3-Pack?
Whenever you search for something locally, let's say, "Italian restaurants in Pennsylvania," this is what you'd see:
While regular searches don't have geographic words included in them, a local search usually has phrases like, "close to me," "in (location)," or "near me."
Google is never (unless they update their search engine) going to show you more than three results in the 3-pack section when you make a local search. Notice how all of the locations listed have provided all of the information necessary. Even though the information is concise, it tells you what you need to know before you visit a restaurant.
If people engage with these listings, they can even see more information like:
· Additional images
· Booking options
To put it simply, the Google 3-pack is a local searcher's gold mine. The same can be said for businesses, too! The 3-pack takes up a whopping 92% of the organic traffic!
Because of this reason, everyone wants to make it into these coveted three positions.
But how do you get there?
Four Ways to Optimize for the Google 3-Pack
· Analyze Your Current Position
Consult an SEO expert and let them determine if your business currently appears in the top 20 results or not. When you know where you stand, planning for the journey ahead is simpler.
· Claim, Complete, and Optimize Your GMB (Google My Business) Listing
Leveraging Google My Business is an effective way to make it into the 3-pack. This listing makes it incredibly easy for customers to find your business.
Reminder: Make sure that you include photos! Businesses with photos get 35% more clicks.
· Master On-Page SEO
There are more than 200 different factors that Google uses to rank websites. Create a stellar SEO strategy and you'll easily mark off most of these from the list.
· Ensure that Your Website Is Mobile-Friendly
78% of all searches happen with a mobile which is why having a mobile-friendly website is vital. If your website isn't mobile friendly, you won't be able to target your Gen Z, Gen X and millennial customers.
Chambersburg SEO Agency
These are just some of the tricks and tips you can use to optimize your business for the Google 3-pack, but there's a lot more to the story. To ensure your digital marketing attempts help you stand out from the competition, get in touch with Beginner's Guide to Marketing to get answers to all of your questions. Looking for some help? Pendragon Consulting is on standby and ready to assist you with your SEO and Local SEO needs. Get in touch with us today by sending us a secure message.