What are the Ranking Factors in SEO?

Updated: Jul 20

When it comes to having an online presence, the main aim is to grab attention and land at the top spot of search engine result pages, especially Google. Apart from that, your website must have a good ranking in order to appear in the search results. Using a good strategy and some expert support can help you achieve that. This is where SEO (search engine optimization) comes into play.



Remember, if your website isn’t prominent on the search engine, it won’t help your business grow. Though paid search ads help your site in becoming prominent on the search engine, it is essential to work on building up organic rankings as well. This way your website/ brand will have visibility on search engines and will be able to attract potential clients.


What is SEO?

Before we delve deeper and get to know what are the ranking factors in SEO, it is important to understand what SEO is and how it works. SEO helps web pages in getting ranked on the Google search engine as well as others. As far as search engine optimization is concerned, SERPs (search engine results pages) also play a significant part.


Keep in mind that optimizing your online presence will benefit your website in claiming higher ranks on SERPs. Moreover, SEO requirements keep on changing from time to time, so if you want your Google rankings to be visible you will have to abide by the rules. The more optimized your site is, the more traffic you will generate.


Ranking factors in SEO

There are countless SEO ranking factors that help search engines decide which websites should be displayed on the first page and how they should be ranked. Here are a few major factors…


  • The first and most important thing is to make sure that the website is secure. The main reason is that search engines work to display trustworthy and reliable sites.

  • Page speed matters. Your website should load quickly as nobody would want to visit a site that takes ages to load. If your website is slow your rank will go down significantly.

  • Your website should be mobile-friendly to make it to the top position. This is because Google’s search engine uses the mobile version of a site when assessing.

  • As far as an efficient SEO strategy is concerned, ensure that your keywords are appropriate enough for the users to find exactly what they are looking for. When your content is engaging and has high-impact keywords, it will make a lot of difference. So, ensure that you conduct keyword research beforehand.

  • Search engines like Google etc. work by indexing and crawling various pieces of content on your site. And having internal links allows the search engines to evaluate and then index important information properly. When your internal links are organized, search engines as well as users can easily access what they’re searching for.


Besides these, other ranking factors in SEO include URL structure, engaging titles, and tags. Moreover, meta description, backlinks, content quality, and website information also play an important part.


If you want your website to rank on top of Google SERPs, the best way is to hire a professional in order to achieve more results in less time. Visit Pendragon Consulting, LLC and get in touch with our Chambersburg SEO experts now.


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