Updated: Jan 2
This past year and its ongoing pandemic has seen businesses and companies struggle to survive. Despite the uncertainty of growth, digital content marketing strategies have boomed and provided greater opportunities for them to thrive.
These strategies have helped businesses that were forced to close down to keep customers and clients engaged. They help marketing online efficient, where the majority of business and dealings are being conducted because of current situations.
This is why you need to understand what trends in marketing can benefit your business moving into the new year. Here are some of the top marketing trends for 2021 that will help your business stay ahead of the competition.
Featured Snippets and No-Click Searches Position zero displays at the top of the results page as a featured snippet and attempts to correctly respond to the user's search query. These snippets display more detailed information and try to best answer questions without the user having to open the link - a 'no-click search'.
At first, this may seem odd but featured snippets can be very beneficial for your content as they target the most specific queries that are relevant to your content. They will give you expert recognition and are often read aloud first in voice searches.
Voice Searches Voice searches have seen an increase in users ever since the introduction of capable voice assistants like Google, Alexa, and Siri. This is a growing and popular segment for capturing audiences. Voice search optimization can be done by using natural-sounding language in your content and targeting long-tail keywords that sound like what a user may ask a voice assistant.
Local SEO Local SEO can be more powerful than broad SEO because users that search with geographic locations usually have more intent to purchase and therefore have a higher chance of conversion. If you want to target local users, you should verify your business with Google and incorporate local keywords in your SEO strategy to allow local users to easily access your business.
SEO for Visual Searches Searching keywords is no longer the only source for results, users can now use existing or original pictures and videos to make searches that give context to the visuals. These new visual search results require image and video SEO.
Including relevant meta details such as 'alt text' in your image descriptions, targeted keywords in the file name of images and using high-quality images will all help improve your visual SEO campaign. You can also target searches on Google Lens for increased traffic when users conduct reverse image searches.
Ad-Block Users The use of ad-blockers is increasing every day, by 2021 it is expected that 27% of all internet users will use them. You can check your ad data and analytics to better understand how this is affecting your content. Many users will move away from your content if they see that ad-blockers are restricting their access.
If this is the case with you then you may want to rethink how you approach these users. Instead of trying to change their mindsets, it is much better to use your ad budget towards other campaigns, like influencer marketing or sponsored content that is more attractive to these users.
These marketing strategies have helped many businesses recently and are all excellent marketing trends to apply to your own business. For help with getting your marketing strategy up to speed, get in touch with us today by sending us a secure message via our website or by emailing email@example.com to get started.