Podcast: What Should Your Business Be Posting on Social Media?

Here's what you can expect from today's podcast:

What should you be posting of social?

Over 70 percent of adults in the United States use at least one social platform, whether it’s Facebook, Twitter, LinkedIn, Instagram or something else. With that many people using social media, can your business afford to not maintain a presence?

  • There’s a common misconception that with social media anything goes. Well, maybe not completely accurate there, but there’s a fine line between what should posted and what shouldn’t.

o Varies by industry

o Advertising algorithm

o Engagement rates/algorithm

o Managing expectations

o Determining the tone you’d like your business to have - consistency is key to driving brand awareness and brand recognition

  • What should you post? (not definitive, just somewhere to start)

o Industry related info

o Value driven content

o Your blogs

o Social proof

o Polls

o Q&A

o Trending news related to your industry/Industry updates

  • Avoid Posting:

o Click bait

o Personal posts

o Political - for most, not all

o Opinions*

o Content unrelated to your industry

  • How often depends on your goal

o We typically recommend 3 - 5 times per week for services industry - no one wants your sales pitch rammed down their throat every day.

o Other organizations may determine the need to post more such as influencers and some non-profit organizations.

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