1. Retail season is here!!
Build dat shop, yo!
Just like an ad, each time you make updates to your shop it must be reviewed by FB to ensure compliance with their policies
3. 8 Tips for a successful retail season
Optimize your business page
i. Complete the about & our story
ii. Remove unnecessary tabs
iii. Keep your response time low
iv. Include links to other social profiles in the about section
v. Images/messaging should remain consistent across all channels
i. Install it for optimal ROI
Optimize for mobile
i. Mobile first!! Plus, most of your users are using their mobile devices to listen find you.
Build your email list
i. Lead generation
ii. Retarget your customer lists
iii. Email marketing complimenting your social efforts
i. Display your products with pride!
ii. Form a collection to entice them with options
i. Let Facebook’s algorithm do the hard work and figure out which creative may resonate best with your audience
Consider video ads
i. They have great results
ii. Showcase your products, services and personality
Make sure your landing page is optimized
4. The Beginner’s Guide to Facebook Advertising book - Available now!
5. Facebook Ads for Beginners - Facebook Group for continued support