Updated: Jan 1
Business owners often oversee the power of Google algorithm updates until it is too late. As a digital marketing company with years of SEO and digital marketing experience, we have seen numerous firms shockingly discover how much capital they have lost due to a drop in their ranking or traffic. Google's algorithm updates can come unexpectedly and quickly, and if you are not well-prepared, it can have scary impacts.
Fortunately, this time due to the pandemic, Google has decided to give us a heads up on the upcoming algorithm update and what it entails. Therefore, now you can tweak your site, so your traffic or rank does not tank.
This article will briefly discuss what is Page Experience update and what you can expect from it.
What is Google's Page Experience update?
In Google's own words, here is what Page Experience means…
"The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces and helps sites evolve towards mobile user expectations. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction."
Simply put, they're seeking how usable your website is. The purpose of this upcoming update is to ensure that websites that rank at the top are not generating experiences that users hate.
The easiest way to think about Page Experience is that user-friendly websites will rank higher than websites that are not user friendly.
Get ready or get left behind.
Providing users with an exceptional page experience has always been critical for online success, and it certainly is nothing we have not heard before. As a matter of fact, Google has been continuously telling us what we ought to do to improve user experience on our sites for years. Thereby, this Page Experience update is a way of Google telling webmasters and businesses that it’s time to gear up or get left behind.
What does Google's algorithm update mean to you?
From a technical viewpoint, Google's upcoming algorithm update means that page experience is about to become a substantial ranking factor. Hence, if your site is not meeting Google's standards, you will most likely notice a drop in its visibility once the algorithm is released in the following year. For your website, this means less traffic, and ultimately, fewer sales and leads.
If your site is not fulfilling Google's page experience benchmarks, unfortunately, your search engine optimization efforts will struggle to reach their optimal potential. Plus, competitors that take page experience seriously will most likely outperform you in the search results.
After all, why would Google not present users with a website that provides a seamless user experience over one that serves an average or even poor one?
Baltimore SEO Company
Now that you know about Google's algorithm update, we strongly recommend you start looking into your websites' page experience and put together an effective plan of action. Not sure where to start? We can help with that.
Pendragon Consulting has been expertly providing companies through D.C., Maryland, Virginia, and all across the nation with SEO and other digital marketing services. If you’re ready to start ranking on the search engines, give us a call today (443) 343-2313 or send us a secure message via our website. We can help you minimize any impact from Google’s Page Experience update coming soon.