Whether you are a B2C or B2B, you are likely to face ups and downs in your sales cycle – especially during the holiday season. Having a solid marketing strategy can help.

For whatever reasons this occurs, having a plan in place for such seasonal highs and dips can help you get the most out of the situation. This is particularly accurate in the sales world, where you’ll often endure times of high demand, trailed by a quieter period.

By working on your marketing strategy and doing the right activities at the right time, will greatly help you to maximize sales across the entire cycle. In fact, a temporary, seasonal downtime can be one of the best times to step back, assess your marketing strategy, and adjust it if needed.

In this post, we have shared a few effective marketing tips to maximize holiday downtime to improve your overall website and marketing operations.

3 Marketing Tips to Maximize Holiday Downtime

In a year with so many unknowns, creating a magical holiday downtime marketing strategy can be particularly overwhelming. Therefore, we recommend you to stick to the basics:

Tip #1: Perform audit of past holiday downtime marketing campaigns

A worldwide pandemic creates a new wave of the trial to navigate amid the holidays. Nevertheless, you can still learn and prepare from past successes. Look back to the statistics and trends of 2019 or even 2018 to fathom where you won and where you could use some improvement. Evaluating your past marketing campaigns and strategies can help you avoid making similar mistakes.

Tip#2: Identify holiday downtime marketing strategies that fit your target audience

Remember, no holiday downtime marketing endeavors are created equal. Therefore, don’t mirror the strategies of your competitors. Keep in mind that the key to a successful holiday downtime marketing strategy lies in knowing how to speak to your target audience. Hence, craft one that best suits your customers.

Tip #3: Craft a holiday downtime marketing schedule for syndication

When it comes to holiday downtime, we would always recommend you to work smarter – not harder. Seek opportunities for content syndication that not only save you money and time but also produce a more unified experience for your audience.

4 Holiday Downtime Marketing Mistake to Avoid

While not every marketing campaign is designed equally, there are certainly some tactics you must stay away from. Let’s look at some of the top mistakes to avoid:

• Focusing on only one marketing tactic.
• Not understanding your customer’s personas.
• Sending too many emails.
• Last-minute planning

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It may be a time to relax and unwind with loved ones, but that in any way does not mean you can’t be smart about getting ahead. It may appear like a lot of work, but investing in the holiday downtime marketing strategy can pay lucrative dividends in the year ahead.

Just be sure you have the appropriate resources on hand to do the job – and remember, you can always take help or enlist the expertise of a digital marketing agency if it all seems too much.

Need a hand with your marketing? Not sure how to scale your company? Don’t have the time to invest in it? Pendragon Consulting understands the value of time and can help your company grow. Get in touch today to learn more or to request a quote by sending us a secure message through our website.