Updated: Jan 6
Effective marketing is defining who your target audience is and then advertising to them where they spend their time. These days, that’s on social media. The best part about creating a page for your business on the various social networks is that it’s free. So, can you afford not to be on social media?
Why does your business need social media? There are 3.8 million users worldwide. That’s 3.8 million reasons for your business to be on social media regularly.
Nowhere else will you find an audience like that. That is literally more than half the people in the entire world. Which social networks should your business be on? How should I market my business? One thing at a time, my good friend.
Let’s look at a couple of reasons, beyond sheer quantity, that social media marketing is a good idea for any business.
Benefits of Social Media Marketing
Those 3.8 million users need a reason to come to your website. Social media is the most cost-effective way of giving them that reason. Some of the top reasons your business should maintain pages on social media is:
Communicate Expertise or Authority
Let’s look at the top five benefits of consistent and high-quality social media marketing.
Brand Awareness. No one will come to your site if they don’t know you exist. Seems simplistic, but so many don’t grasp this basic concept. You must let people know you’re there.
Creating a business profile is FREE on all the major social networks, so there is no risk involved. Wonder how effective it is? 60% of Instagram users report they discover new products on that single platform alone. With over 500 million active users daily, that’s a lot of brand awareness being generated from Instagram alone.
Communicate Expertise or Authority. Research indicates that a whopping 88% of consumers conducted online research prior to making a purchase either online or in-store in 2017. Social media growth since that time has increased from 2.48 to 3.8 million users, according to Statista.com.
As part of that research, those potential customers are reading blogs and articles, looking for information, comparisons, opinions and reviews. By providing relevant, high-quality information on social media platforms regarding your services or products, you position yourself as an authority or expert in the field and draw those new customer’s attention to your site.
Brand Recognition. Not to be confused with brand awareness. Awareness making them know you exist. Recognition is about linking your company and your products/services in their mind.
We all know that repetition is the foundation of memory. You can use social media as your tool.
Studies have shown that many individuals are on social media daily, if not multiple times per day. Approximately 1.66 billion people log into Facebook daily. Of those, 74% report logging in daily and over 50% log on multiple times daily. Imagine if they see your ad, blog or article even 5% of the time they are online?
Done correctly, it won’t take long until your brand is linked in their mind with the authority and expertise you have shared, increasing their interest in your product or service.
Targeted Advertising. Different social media platforms offer different advertising options. Some of those allow for very specific advertising targeting.
Imagine if you could focus your advertising dollars specifically on your primary demographic or target audience in terms of gender, age, geographic location, income levels, education levels and so on.
Wouldn’t that be a much more effective use of your advertising budget than the “shotgun” approach of television, newspaper and other broad media options?
That’s no dream. Working with a social media manager, you can design your entire marketing strategy, schedule content releases, identify and target specific demographics for specific services or products and streamline the entire operation into one magnificent business building machine.
Lead Generation. Social media is probably the least expensive way imaginable to generate new leads. In fact, it has become such an important part of business marketing that many social networks now offer advertising formats that are specifically designed to generate new business leads.
New business leads can become new customers and new customers can become repeat customers. This is how social media marketing can build your business, increase your customer base and improve your bottom line.
Social Media Solutions for Small Businesses
If you’re looking for someone to help create and/or manage your social media accounts, then look no further. Pendragon Consulting offers affordable solutions for small businesses across the nation. We can handle everything from creating your profiles to curating content and posting to your pages and even manage your paid advertising campaigns. To request a quote, give us a call today 443-343-2313 or send us a message via our website.