P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Five Reasons Your Business Needs to be on Social Media

HomeSocial Media MarketingFive Reasons Your Business Needs to be on Social Media
20JanFive Reasons Your Business Needs to be on Social Media

Effective marketing is defining who your target audience is and then advertising to them where they spend their time. These days, that’s on social media. The best part about creating a page for your business on the various social networks is that it’s free. So, can you afford not to be on it?

Why does your business need social media? There are 3.8 million users worldwide. That’s 3.8 million reasons for your business to be on those channels regularly.

Nowhere else will you find an audience like that. That is literally more than half the people in the entire world. Which social networks should your business be on? How should I market my business? One thing at a time, my good friend.

Let’s look at a couple of reasons, beyond sheer quantity, that social media marketing is a good idea for any business.

Benefits of Social Media Marketing

Those 3.8 million users need a reason to come to your website. Social media is the most cost-effective way of giving them that reason. Some of the top reasons your business should maintain pages on social media is:

  • Brand Awareness
  • Communicate Expertise or Authority
  • Brand Recognition
  • Targeted Advertising
  • Lead Generation

Let’s look at the top five benefits of consistent and high-quality social media marketing.

Brand Awareness. No one will come to your site if they don’t know you exist. Seems simplistic, but so many don’t grasp this basic concept. You must let people know you’re there.

Creating a business profile is FREE on all the major social networks, so there is no risk involved. Wonder how effective it is? 60% of Instagram users report they discover new products on that single platform alone. With over 500 million active users daily, that’s a lot of brand awareness being generated from Instagram alone.

Communicate Expertise or Authority. Research indicates that a whopping 88% of consumers conducted online research prior to making a purchase either online or in-store in 2017. Social media growth since that time has increased from 2.48 to 3.8 million users, according to Statista.com.

As part of that research, those potential customers are reading blogs and articles, looking for information, comparisons, opinions and reviews. By providing relevant, high-quality information on social media platforms regarding your services or products, you position yourself as an authority or expert in the field and draw those new customer’s attention to your site.

Brand Recognition. Not to be confused with brand awareness. Awareness making them know you exist. Recognition is about linking your company and your products/services in their mind.

We all know that repetition is the foundation of memory. You can use social media as your tool.

Studies have shown that many individuals are on social media daily, if not multiple times per day. Approximately 1.66 billion people log into Facebook daily. Of those, 74% report logging in daily and over 50% log on multiple times daily. Imagine if they see your ad, blog or article even 5% of the time they are online?

Done correctly, it won’t take long until your brand is linked in their mind with the authority and expertise you have shared, increasing their interest in your product or service.

Targeted Advertising. Different social media platforms offer different advertising options. Some of those allow for very specific advertising targeting.

Imagine if you could focus your advertising dollars specifically on your primary demographic or target audience in terms of gender, age, geographic location, income levels, education levels and so on.

Wouldn’t that be a much more effective use of your advertising budget than the “shotgun” approach of television, newspaper and other broad media options?

That’s no dream. Working with a social media marketing company like Pendragon, you can design your entire marketing strategy, schedule content releases, identify and target specific demographics for specific services or products and streamline the entire operation into one magnificent business building machine.

Lead Generation. Social media is probably the least expensive way imaginable to generate new leads. In fact, it has become such an important part of business marketing that many social networks now offer advertising formats that are specifically designed to generate new business leads.

New business leads can become new customers and new customers can become repeat customers. This is how social media marketing can build your business, increase your customer base and improve your bottom line.

Social Media Marketing Solutions for Small Businesses

If you’re looking for someone to help create and/or manage your social media accounts, then look no further. Pendragon Consulting offers affordable solutions for small businesses across the nation. We can handle everything from creating your profiles to curating content and posting to your pages and even manage your paid advertising campaigns. To request a quote, give us a call today 443-343-2313 or send us a message via our website.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.

Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.

Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.

Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.

Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.

Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.

Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.

Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.

Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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